With the development of social media and the ubiquity of the Internet, recent years have witnessed the rapid development of online video advertising among publishers and advertisers. Video advertising, as a new type of advertisement, has gained significant research attention from both academia and industry, coinciding with the ever-growing volume of online videos. In this research, we provide a comprehensive survey of online video advertising in the fields of social science and computer science. We investigate state-of-the-art articles from 1990 to the present and provide a new taxonomy of extant research topics based on these articles. We also highlight the factors that cause advertising to affect people and the most popular video advertising techniques used in computer science. Finally, on the basis of the analytics of the surveyed papers, future challenges are identified and potential solutions to these are discussed.

中文翻译：

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在线视频广告调查

随着社交媒体的发展和互联网的普及，近年来网络视频广告在发布商和广告商中发展迅速。视频广告作为一种新型广告，随着在线视频数量的不断增长，受到了学术界和工业界的广泛研究关注。在这项研究中，我们对社会科学和计算机科学领域的在线视频广告进行了全面调查。我们调查了 1990 年至今的最新文章，并根据这些文章提供了现有研究主题的新分类法。我们还强调了导致广告影响人们的因素以及计算机科学中最流行的视频广告技术。最后，根据对调查论文的分析，