Drawing on the theory of planned behavior (TPB), the present study examined the relative importance of informal social control and social cohesion/trust in the behavioral intention to post online race-related hate speech. A conceptual framework of a mediation model was validated on data from 809 survey respondents, and age, gender, Internet usage, and the number of posts representing racist hate speech on online platforms in a 1-year period were controlled for as demographic data. Twenty-six measurement items were designed to measure the four TPB constructs of attitude, subjective norm, perceived behavioral control (PBC), and behavioral intention, as well as the two action-oriented variables of social cohesion/trust and informal social control. Partial least-squares structural equation modeling analysis was conducted to test a series of research hypotheses, and the findings were as follows: (a) informal social control partially mediated the relationships between behavioral intention to post online race-related hate speech and both attitude and subjective norm; (b) informal social control fully mediated the influence of PBC on behavioral intention; and (c) social cohesion/trust did not significantly mediate any of the relationships between behavioral intention and attitude, subjective norm, or PBC. The results indicate that the willingness to intervene in informal social control plays an important role in preventing unwelcome online activity.

中文翻译：

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非正式社会控制在预测在线平台上种族主义仇恨言论中的作用：集体效能和计划行为理论。

本研究借鉴计划行为（TPB）理论，探讨了非正式社会控制和社会凝聚力/信任在网上发布种族相关仇恨言论的行为意图中的相对重要性。中介模型的概念框架根据 809 名调查受访者的数据进行了验证，并将年龄、性别、互联网使用情况以及一年内在线平台上代表种族主义仇恨言论的帖子数量作为人口统计数据进行控制。设计了二十六个测量项目来测量态度、主观规范、感知行为控制（PBC）和行为意图这四个TPB结构，以及社会凝聚力/信任和非正式社会控制这两个行动导向变量。通过偏最小二乘结构方程模型分析来检验一系列研究假设，结果如下：（a）非正式社会控制部分介导了在线发布种族相关仇恨言论的行为意图与态度和态度之间的关系。主观规范；(b) 非正式社会控制充分调节PBC对行为意向的影响；(c) 社会凝聚力/信任并没有显着调节行为意图和态度、主观规范或 PBC 之间的任何关系。结果表明，干预非正式社会控制的意愿在防止不受欢迎的在线活动方面发挥着重要作用。