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The dual effect of anthropomorphism on customers’ decisions to use artificial intelligence devices in hotel services
Journal of Hospitality Marketing & Management ( IF 12.5 ) Pub Date : 2023-06-13 , DOI: 10.1080/19368623.2023.2223584
Abdallah Alsaad 1
Affiliation  

This study investigated the impact of anthropomorphism on customers’ decisions to use artificial intelligence (AI) devices in hotels, along with other traditional predictors. The study’s model cons...

中文翻译:

拟人化对顾客在酒店服务中使用人工智能设备决策的双重影响

这项研究调查了拟人化对客户在酒店使用人工智能 (AI) 设备的决定以及其他传统预测因素的影响。该研究的模型缺点...
更新日期:2023-06-13
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