Winter sports tourism in the Alps remains competitive and challenges destinations to develop and offer new tourism products. Slope ski touring (SST) is an excellent example. In the Alps, this winter sport has been experiencing a tremendous boom. However, SST has been poorly examined in academia. Thus, we aimed to gain in-depth understanding of the SST phenomenon from both a supply and demand perspective by conducting two studies. In Study 1, we interviewed 26 experts to assess the relevance of SST and identify types of slope ski tourers as potential tourist segments. In Study 2, we questioned 6880 slope ski tourers and applied the motivation-opportunity-ability framework to understand why consumers engage in SST and what facilitators are important to them. This article contributes to existing knowledge by (1) analyzing potential SST target groups and their needs and (2) shedding light on the underlying typology and tourism potential of SST.

阿尔卑斯山的冬季运动旅游仍然具有竞争力，对目的地开发和提供新的旅游产品提出了挑战。斜坡滑雪旅游（SST）就是一个很好的例子。在阿尔卑斯山，这项冬季运动正在经历巨大的繁荣。然而，学术界对 SST 的研究很少。因此，我们旨在通过两项研究从供给和需求的角度深入了解海温现象。在研究 1 中，我们采访了 26 位专家，以评估 SST 的相关性，并确定斜坡滑雪游客的类型作为潜在的旅游群体。在研究 2 中，我们询问了 6880 名滑雪游客，并应用动机-机会-能力框架来了解消费者参与 SST 的原因以及哪些引导者对他们来说很重要。