Is the information on green hotel websites aligned with the drivers affecting customers’ intention to visit green hotels? A mixed-methods approach,Journal of Hospitality Marketing & Management

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Is the information on green hotel websites aligned with the drivers affecting customers’ intention to visit green hotels? A mixed-methods approach
Journal of Hospitality Marketing & Management ( IF 12.5 ) Pub Date : 2023-07-20 , DOI: 10.1080/19368623.2023.2235335
Arghya Ray ₁ , Itisha Sachdeva ₂ , Nripendra P. Rana ₃ , Robin Nunkoo ₄ , Long She ₅

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Understanding enablers and barriers influencing customers’ intention to use green hotels can help managers formulate better online green marketing strategies. However, existing studies fail to capt...

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