Purpose

This study aims to investigate the impact of technologies on the knowledge transfer process. In particular, the authors aim to analyze the topic of knowledge brokers and the relationship between broker and digital tools in the knowledge transfer process in the sport context. The study developed, therefore, aims to investigate the creating of this environment for knowledge transfer and knowledge sharing between man and machine, looking to improve the planning of technical sports projects of the clubs.

Design/methodology/approach

This paper presents a qualitative approach aimed at analyzing how platforms and the players’ agents can be useful tools in the knowledge transfer process. The research was conducted through a survey with a structured questionnaire via e-mail to 64 managers at the head of clubs playing in the Italian Series B basketball in the 2021–2022 championship. The total number of questions administered is 21.

Findings

The results demonstrate how sports directors, for the construction of a technical sports project, in addition to learning off the pitch by interactions with media, fans, pressure management, leadership skills, positive attitude, tolerance, understanding of other opinions, background and cultures, see the athletes’ agents as the main stakeholder of the managers. The research resulted, by the clubs’ managers, in both formal learning and informal-type learning. Informal learning, by far the most frequently used and most important in the general learning process of executives, is identified in the use that executives make of information available on digital platforms and of the fiduciary relationships that management has with players’ agents.

Originality/value

The results demonstrate the valuable opportunities for executives, coaches, managers and clubs to strategically manage learning and knowledge sharing. Improving and managing knowledge-sharing strategies would help increase knowledge, not only of the sports directors but also of the entire club, thus improving the absolute quality of the game within the Italian basketball divisions. The authors have developed an innovative framework regarding the construction of a “typed sports technical project”, and the authors have identified a series of crucial phases capable of determining the creation of a new roster of athletes.

中文翻译：

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人类和数字平台的学习和知识转移：哪些工具最能支持决策过程？

目的

本研究旨在调查技术对知识转移过程的影响。特别是，作者旨在分析知识经纪人的主题以及体育背景下知识转移过程中经纪人与数字工具之间的关系。因此，本研究旨在探讨如何创造人与机器之间的知识转移和知识共享环境，以期改进俱乐部技术体育项目的规划。

设计/方法论/途径

本文提出了一种定性方法，旨在分析平台和参与者代理如何成为知识转移过程中的有用工具。该研究是通过电子邮件向参加 2021-2022 年意大利 B 轮联赛的 64 名俱乐部负责人进行结构化调查问卷的调查进行的。所管理的问题总数为 21 道。

发现

结果表明，体育总监在构建技术体育项目时，除了在场外通过与媒体、球迷的互动、压力管理、领导技能、积极态度、宽容、对其他观点、背景和文化的理解来学习之外，将运动员经纪人视为管理者的主要利益相关者。俱乐部管理者进行了正式学习和非正式学习的研究。非正式学习是迄今为止在高管的一般学习过程中最常用和最重要的学习方式，它体现在高管对数字平台上可用信息的使用以及管理层与球员代理人之间的信托关系的使用中。

原创性/价值

结果表明，高管、教练、经理和俱乐部有机会战略性地管理学习和知识共享。改进和管理知识共享策略不仅有助于增加体育总监的知识，而且有助于增加整个俱乐部的知识，从而提高意大利篮球联赛的绝对质量。作者开发了一个关于构建“类型化体育技术项目”的创新框架，并确定了一系列能够决定创建新运动员名单的关键阶段。