This study aims to design community-based tourism(CBT) using a combination of the co-creation viewpoints of service-dominant logic(SDL) and customer journey mapping(CJM). This study conducts four field experiments in traditional fishing villages. Via t-tests it was found that: (1) The design of CBT tours using a combination of SDL and CJM leads to tourists' positive experiences and satisfaction, overall life satisfaction, and willingness to revisit; (2) Based on field experiments, this study proves that, in contrast to CBT tours with a low frequency of interactions, tours with a high frequency of interactions result in more positive responses among tourists. The contributions of this study include proof that it is possible to combine SDL and CJM, both of which focus on the demand side, to design innovative and attractive CBT tours. Moreover, with the frequency of interactions as an easy-to-understand criterion, this study can help community service personnel design various tourist activities.

本研究旨在结合服务主导逻辑（SDL）和客户旅程映射（CJM）的共创观点来设计基于社区的旅游（CBT）。本研究在传统渔村进行了四次现场实验。途经_-测试发现：（1）结合SDL和CJM的CBT旅游设计可以带来游客的积极体验和满意度、整体生活满意度和重游意愿；(2)基于现场实验，本研究证明，与低互动频率的CBT旅游相比，高互动频率的旅游会在游客中产生更积极的反应。这项研究的贡献包括证明可以将 SDL 和 CJM（两者都专注于需求方）结合起来，设计创新且有吸引力的 CBT 旅游。此外，以互动频率作为一个易于理解的标准，本研究可以帮助社区服务人员设计各种旅游活动。