Animal welfare is a credence attribute with public good characteristics. Using a discrete choice experiment, consumers’ willingness to pay (WTP) for a concretely planned state animal welfare label is derived and compared by product group (fresh vs. processed meat) and tax scenario (no tax vs. additional animal welfare tax included in price). Consumers have a positive WTP for the state label. However, label WTP is significantly lower for processed than for fresh meat. An additional tax does not impact label WTP on average. Results provide insights for both policymakers on label implementation and farmers on further investments in animal welfare.

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无论如何都要为动物福利标签付费？离散选择实验

动物福利是具有公益特征的信用属性。使用离散选择实验，得出消费者对具体计划的国家动物福利标签的支付意愿 (WTP)，并按产品组（新鲜肉类与加工肉类）和税收方案（不征税与包含额外动物福利税）进行比较。价格）。消费者对国家标签有积极的支付意愿。然而，加工肉类的标签支付意愿明显低于新鲜肉类。额外税收不会影响平均标签支付意愿。结果为决策者在标签实施方面和农民在动物福利方面的进一步投资提供了见解。