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Parasitic events and host destination resource dependence: Evidence from the Gold Coast 2018 Commonwealth Games
Journal of Destination Marketing & Management ( IF 7.158 ) Pub Date : 2023-08-25 , DOI: 10.1016/j.jdmm.2023.100796
Michael Duignan , Joan Carlini , David McGillivray

Major events possess limited resources relative to those they must seize, extract and control from a host destination. All sport events, to varying degrees, are parasitic as they are highly dependent onexternal host destination resource environments to deliver complex operational and strategic event objectives. This dynamic poses a management challenge as the event's existence, sustenance and survival is principally determined by: 1) the host's munificence (the host destination's willingness to offer up local resources), and 2) the event's ability to secure the resources required for an extended period of time. This article investigates these complex resourcing relationships through an in-depth case study of the 2018 Commonwealth Games held on the Gold Coast, Australia, a well-developed tourist destination. Methodologically, we draw on interviews with representatives from the government, event managers and host community networks. Alongside the interviews, we analyse policy and planning documentation, and review in-person, observational evidence gathered before and during the 2018 Commonwealth Games. We apply, and extend, resource dependency theory and associated concepts to explain the event-host destination resourcing relationship. We detail how and why major events deploy constraint absorption (hard power) and co-optation (soft power) tactics to render a host destination's resource under internal control, reflecting on the parasitic nature of the event-host relationship. We conclude that the transfer of resource to external agents, justified as a means of reducing organisational uncertainty and operational failure, actually leads to deleterious outcomes for local stakeholders and the host destination, undermining the event's own social sustainability and inclusivity objectives.



中文翻译:

寄生事件和主办目的地资源依赖:来自 2018 年黄金海岸英联邦运动会的证据

相对于必须从主办目的地夺取、提取和控制的资源而言,重大事件所拥有的资源是有限的。所有体育赛事在不同程度上都是寄生的,因为它们高度依赖外部主办目的地资源环境来实现复杂的运营和战略赛事目标。这种动态给管理带来了挑战,因为赛事的存在、维持和生存主要取决于:1) 主办方的慷慨(主办目的地愿意提供当地资源),2) 赛事获得长期举办所需资源的能力。一段的时间。本文通过对在发达旅游胜地澳大利亚黄金海岸举办的 2018 年英联邦运动会的深入案例研究,探讨了这些复杂的资源关系。从方法论上来说,我们借鉴了对政府代表、活动管理者和主办社区网络的采访。除了访谈之外,我们还分析政策和规划文件,并审查 2018 年英联邦运动会之前和期间收集的现场观察证据。我们应用并扩展资源依赖理论和相关概念来解释事件主办目的地资源关系。我们详细介绍了重大赛事如何以及为何部署约束吸收(硬实力)和拉拢(软实力)策略,使主办目的地的资源处于内部控制之下,反映了赛事与主办关系的寄生性质。我们的结论是,将资源转移给外部代理是减少组织不确定性和运营失败的一种手段,

更新日期:2023-08-26
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