The far right is active on social media, including YouTube for its outreach, community-building and mainstreaming of radical content. This article compares campaign videos of two distinct Finnish far-right parties. It develops a rhetoric-performative and multimodal analysis of audiovisual material and unveils how the contemporary Finnish far right articulates and performs affectively ‘us’ through counterhegemonic articulation on YouTube with connection to nostalgia, national war myths and misogyny. The analysis widens from the visual to the audio-visual dimension which enables the exploration of the formation of diverse signifiers and affective interpretations. Political actors refer to nationalist ideas in a way that can create and mainstream far-right ideology building on shared myths and even spread violent thoughts. Our analysis highlights the importance of spatial and temporal signifiers in the far-right meaning-making process.

极右翼分子在社交媒体上非常活跃，其中包括 YouTube 的外展活动、社区建设和激进内容主流化。本文比较了两个不同的芬兰极右翼政党的竞选视频。它对视听材料进行了修辞表演和多模态分析，揭示了当代芬兰极右翼如何通过 YouTube 上的反霸权表达来表达和表演“我们”，并将其与怀旧、民族战争神话和厌女症联系起来。分析从视觉维度扩展到视听维度，从而能够探索不同能指和情感解释的形成。政治行为者引用民族主义思想的方式可能会在共同的神话基础上创造极右翼意识形态并使之成为主流，甚至传播暴力思想。