Protecting the future ‘Us’: a rhetoric-performative multimodal analysis of the polarising far-right YouTube campaign videos in Finland,Visual Studies

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Protecting the future ‘Us’: a rhetoric-performative multimodal analysis of the polarising far-right YouTube campaign videos in Finland
Visual Studies Pub Date : 2023-09-08 , DOI: 10.1080/1472586x.2023.2249430
Virpi Salojärvi _{1,

2} , Emilia Palonen ₃ , Laura Horsmanheimo ₃ , Roosa-Maria Kylli ₃

Affiliation

The far right is active on social media, including YouTube for its outreach, community-building and mainstreaming of radical content. This article compares campaign videos of two distinct Finnish f...

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