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Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology
The American Statistician ( IF 1.8 ) Pub Date : 2023-10-18 , DOI: 10.1080/00031305.2023.2257237 Nicholas Larsen 1 , Jonathan Stallrich 1 , Srijan Sengupta 1 , Alex Deng 2 , Ron Kohavi , Nathaniel T. Stevens 3
The American Statistician ( IF 1.8 ) Pub Date : 2023-10-18 , DOI: 10.1080/00031305.2023.2257237 Nicholas Larsen 1 , Jonathan Stallrich 1 , Srijan Sengupta 1 , Alex Deng 2 , Ron Kohavi , Nathaniel T. Stevens 3
Affiliation
The rise of internet-based services and products in the late 1990s brought about an unprecedented opportunity for online businesses to engage in large scale data-driven decision making. Over the pa...
中文翻译：
在线控制实验中的统计挑战：A/B 测试方法回顾
20 世纪 90 年代末基于互联网的服务和产品的兴起为在线企业参与大规模数据驱动决策带来了前所未有的机会。越过帕...
更新日期：2023-10-18
中文翻译：
在线控制实验中的统计挑战：A/B 测试方法回顾
20 世纪 90 年代末基于互联网的服务和产品的兴起为在线企业参与大规模数据驱动决策带来了前所未有的机会。越过帕...
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