This study examines the extent to which residents' perceptions and attitudes regarding a modern art festival influence their support for the event. Tourism events can affect residents' quality of life and lead to diverse levels of support among the local population. Few studies have used residents' social behavior as a variable. Exchange-based variables, such as the interaction between residents and visitors and their involvement in events, have rarely been employed in Social Exchange Theory-based research. The study identifies four clusters depending on diverse levels of exchange and support for a tourism event using exchange variables and the perceived regional revitalization, perceived impact of proximity, and support for continuing the event, as well as a variable for thought change which is specific to this study. Data were collected from residents of the twelve islands in the Seto Inland Sea of Japan where the art festival took place. The quantitative data was complemented by text-mining analysis to investigate the reasons for residents’ perceptions and attitudes.

本研究探讨了居民对现代艺术节的看法和态度在多大程度上影响他们对该活动的支持。旅游活动会影响居民的生活质量，并导致当地居民不同程度的支持。很少有研究利用居民的社会行为作为变量。基于交换的变量，例如居民和游客之间的互动以及他们对事件的参与，很少被用于基于社会交换理论的研究。该研究根据不同程度的交流和对旅游活动的支持，使用交换变量和感知的区域振兴、感知的邻近影响和对继续活动的支持，以及特定于思想变化的变量，确定了四个集群。这项研究。数据是从举办艺术节的日本濑户内海十二个岛屿的居民那里收集的。定量数据辅以文本挖掘分析，以调查居民看法和态度的原因。