People are exposed to a diverse range of music genres through numerous media in everyday life. Pop music, being a significant cultural symbol, has evolved into a major tourist attraction; an example is found in Korean pop (K-pop) music and its fandoms. This study aimed to examine an integrated structural model which included consumption values and their consequences. Three key domains of K-pop music consumption values were identified: character and visual performance, imitation and attachment, and message and vocal value. Interestingly, the study found that character and visual performance value were not significant influences on emotional involvement or referential reflection. Moreover, the study affirmed that music plays a substantial role in fostering familiarity with the music's country of origin, and in driving the intention to consume its products or travel within the country. Another notable finding from our study is the relative homogeneity of K-pop fans; their responses to the music did not vary significantly according to factors such as sex, age, or ethnicity.

人们在日常生活中通过多种媒体接触到各种各样的音乐流派。流行音乐作为一种重要的文化符号，已发展成为主要的旅游景点；韩国流行音乐及其粉丝圈就是一个例子。本研究旨在检验一个综合结构模型，其中包括消费价值观及其后果。确定了韩国流行音乐消费价值观的三个关键领域：性格和视觉表现、模仿和依恋以及信息和声音价值。有趣的是，研究发现性格和视觉表现价值对情感投入或参考反映没有显着影响。此外，该研究还证实，音乐在促进人们对音乐原产国的熟悉以及推动在该国消费其产品或旅行的意愿方面发挥着重要作用。我们研究的另一个值得注意的发现是韩国流行音乐粉丝的相对同质性。他们对音乐的反应并没有因性别、年龄或种族等因素而有显着差异。