What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective,Journal of Hospitality Marketing & Management

当前位置： X-MOL 学术 › J. Hosp. Market. Manag. › 论文详情

Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)

What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective
Journal of Hospitality Marketing & Management ( IF 12.5 ) Pub Date : 2023-11-07 , DOI: 10.1080/19368623.2023.2277731
Trieu Nguyen, Dung Minh Nguyen

The rapid growth of online food delivery (OFD) services presents new opportunities and challenges for OFD stakeholders, emphasizing the strategic importance of retaining customers. However, the exi...

中文翻译：