Given the growing size and proportion of older consumer segments in the market, it is important to understand the social and cultural influences that guide their decision-making. This brief review synthesizes recent advances in consumer research that shed light on age-related differences in consumer responses to economic and sociocultural factors, with an emphasis on the latter. The varied effects of social and cultural factors on older consumers can be explained by the changes in the economic status, cognitive functions, and socioemotional needs that consumers experience as they age. We conclude the review by highlighting areas of research that require further investigation.

鉴于市场中老年消费者群体的规模和比例不断增长，了解指导他们决策的社会和文化影响非常重要。这篇简短的综述综合了消费者研究的最新进展，揭示了消费者对经济和社会文化因素的反应与年龄相关的差异，重点是后者。社会和文化因素对老年消费者的不同影响可以通过消费者随着年龄增长而经历的经济地位、认知功能和社会情感需求的变化来解释。我们通过强调需要进一步调查的研究领域来结束审查。