This study examines how storytelling contributes to co-creating tourists' experiences with tour guide interactions and authentic places, ultimately facilitating positive value co-creation and identifying specific generated values. This expansion of knowledge applies to cultural heritage tourism contexts. Purposive sampling and personal interviews were conducted at Macau International Airport, involving 499 respondents. The research reveals that historical storytelling significantly enhances tour guide interactions and perceptions of authentic places, with tour guide interaction partially mediating this effect. Moreover, tour guide interaction positively influences perceived educational, entertainment, experiential, and emotional values. Authentic places primarily amplify educational value, serving as a partial mediator between tour guide interaction and perceived education, and as a full mediator between tour guide interaction and perceived entertainment, experiential, and emotional values. These findings bridge knowledge gaps and provide valuable insights for tour guide training programs and tourism management strategies to elevate tourist engagement and satisfaction in historical sites.

本研究探讨了讲故事如何有助于通过导游互动和真实地点共同创造游客的体验，最终促进积极的价值共同创造并确定具体的生成价值。这种知识的扩展适用于文化遗产旅游背景。在澳门国际机场进行了有目的的抽样和个人访谈，涉及 499 名受访者。研究表明，历史故事讲述显着增强了导游互动和对真实地点的感知，而导游互动在一定程度上调节了这种效果。此外，导游互动对感知的教育、娱乐、体验和情感价值产生积极影响。真实的地方主要放大教育价值，充当导游互动和感知教育之间的部分中介，以及导游互动和感知娱乐、体验和情感价值之间的完全中介。这些发现弥补了知识差距，并为导游培训计划和旅游管理策略提供了宝贵的见解，以提高游客对历史遗迹的参与度和满意度。