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Has COVID-19 changed the factors explaining the occupancy of Airbnb accommodation? Madrid as a case study
Journal of Destination Marketing & Management ( IF 7.158 ) Pub Date : 2023-11-30 , DOI: 10.1016/j.jdmm.2023.100837
Adrián Más-Ferrando , Luis Moreno-Izquierdo , José Francisco Perles-Ribes , Antonio Rubia

In the aftermath of the COVID-19 pandemic, the dynamics of short-term rental demand, particularly on Airbnb, have seen pivotal shifts. Using Madrid as a case study, this research used strategic sampling to investigate changes in occupancy, housing attributes, and online reputation. Leveraging a sup-likelihood ratio test and a hedonic-type pooled panel-data Logit regression, we identified a marked structural break. Findings revealed a diminished demand-side bargaining power, resulting in increased rental prices and reduced information transparency. These results offered critical insights for tourism industry stakeholders, especially destination managers and Airbnb hosts.

中文翻译:

COVID-19 是否改变了 Airbnb 住宿入住率的因素?马德里作为案例研究

在 COVID-19 大流行之后,短期租赁需求的动态(尤其是 Airbnb 上的需求)发生了关键变化。本研究以马德里为案例研究,使用战略抽样来调查入住率、住房属性和在线声誉的变化。利用超似然比检验和享乐型汇总面板数据 Logit 回归,我们发现了明显的结构断裂。调查结果显示,需求方议价能力减弱,导致租金价格上涨和信息透明度降低。这些结果为旅游业利益相关者,尤其是目的地管理者和 Airbnb 房东提供了重要的见解。
更新日期:2023-11-30
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