Inter-organisational networking, essential for enhancing tourist destinations' performance, is often underutilised, resulting in low-density networks. To develop precise strategies for managing connectivity, it is crucial to examine stakeholders' networking behaviours – how they connect to a destination network and contribute to its structural formations within and beyond their sectors and geographic locations. This study looks at online networking forms that are qualitatively different from interpersonal contacts among organisational members. Specifically, it focuses on hyperlink networking, given its significance for the visibility of organisations and the overall destination and the credibility of tourism websites. Using social network analysis, this research identifies diverse online networking behaviours related to involvement in networking activities, link-placing and link-receiving, connections with similar and dissimilar actors, and community formation of tourism stakeholders across different sectors within a multi-destination region. The network is characterised by assembling behaviour, where many actors are connected to the network by other organisations rather than by their own linking activity. The study confirms organisations’ low involvement in networking and significant imbalances in their activities. It highlights how imbalances arise in the conjuncture of various sectors, each having a distinct role in uneven link allocation. Destination management organisations are key connectors and mediators but struggle to establish high-density within-sector connections. Public domain-related sectors are generally more active in networking than private ones. Intersectoral connections, rather than within-sector connections, are the major source of links for sectors. Stakeholders tend to connect more with actors from the same geographic area.

中文翻译：

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多目的地地区旅游利益相关者的在线网络行为：超链接网络分析

组织间网络对于提高旅游目的地的绩效至关重要，但往往没有得到充分利用，导致网络密度低。为了制定精确的连接管理策略，至关重要的是检查利益相关者的网络行为——他们如何连接到目的地网络并为其部门和地理位置内外的结构形成做出贡献。这项研究着眼于与组织成员之间的人际交往本质上不同的在线网络形式。具体来说，它侧重于超链接网络，因为它对于组织和整体目的地的可见性以及旅游网站的可信度具有重要意义。利用社交网络分析，本研究确定了与参与网络活动、链接放置和链接接收、与相似和不同参与者的联系以及多目的地区域内不同部门的旅游利益相关者的社区形成相关的各种在线网络行为。该网络的特点是聚集行为，其中许多参与者通过其他组织而不是通过他们自己的链接活动连接到网络。该研究证实，组织对网络的参与程度较低，并且其活动存在严重不平衡。它强调了不同部门之间的不平衡是如何产生的，每个部门在不平衡的链路分配中都发挥着独特的作用。目的地管理组织是关键的连接者和调解者，但难以建立高密度的行业内连接。公共领域相关部门通常比私人部门在网络方面更加活跃。部门间联系，而不是部门内联系，是部门联系的主要来源。利益相关者倾向于与来自同一地理区域的参与者建立更多联系。