Anthropology and its marquee method, ethnography, have recently been promoted as an analytical key for unlocking problems faced in other domains. This review addresses two books that argue for the value of this anthropological lens: Anthro-Vision: A New Way to See in Business and Life, by Gillian Tett, and How to Think like an Anthropologist, by Matthew Engelke. The differences between these works highlight the risk of deploying anthropology as a means to other ends, without subjecting those ends to the same theorization and scrutiny as one's topic or methods. While these authors demonstrate that there is significant value that the anthropological toolkit can provide, both in life and in business, there remains a fine line to be drawn between the instrumentalization of the discipline and the broader pursuit for knowledge and meaning.

中文翻译：

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民族志思维

人类学及其主要方法——民族志——最近被推广为解开其他领域面临的问题的分析钥匙。这篇评论讨论了两本争论人类学视角价值的书：吉莉安·泰特（Gillian Tett）的《人类视觉：商业和生活的新视角》和马修·恩格尔克（Matthew Engelke）的《如何像人类学家一样思考》 。这些著作之间的差异凸显了将人类学作为达到其他目的的手段的风险，而不使这些目的受到与一个人的主题或方法相同的理论化和审查。虽然这些作者证明人类学工具包可以在生活和商业中提供重要的价值，但在学科的工具化与对知识和意义的更广泛追求之间仍然存在着微妙的界限。