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Outcome mapping the absorptive capacity of destination marketing/management organisations to use sustainability data to inform policy
Tourism Management ( IF 12.7 ) Pub Date : 2023-12-29 , DOI: 10.1016/j.tourman.2023.104879
Anna Torres-Delgado , Xavier Font

It is complex to explain how sustainable tourism indicators are incorporated in the governance structures of destination marketing/management organisations (DMMOs) to inform policymaking. This paper develops realist evaluation methods to explain under which conditions four European DMMOs adopt a relevant group of indicators (), to provide meaning to these indicators (), which creates the conditions to make indicator-informed decisions () that can eventually generate benefits attributable to the use of indicators (). The methodological novelty of this paper is the use of outcome mapping to systematically outline the process of data collection and analysis to reach the context-mechanism-outcome configurations explaining the factors that facilitate or impede the absorptive capacity in these DMMOs. Interventions to increase the uptake of sustainability indicators need to create better opportunities for DMMOs’ formal and informal learning; to use indicators to disrupt prevalent mindsets; with easily understandable data that is perceived as relevant to their needs.

中文翻译:

绘制目的地营销/管理组织利用可持续性数据为政策提供信息的吸收能力的成果图

解释如何将可持续旅游指标纳入目的地营销/管理组织(DMMO)的治理结构并为决策提供信息是很复杂的。本文开发了现实主义评估方法来解释四个欧洲 DMMO 在什么条件下采用一组相关指标 (),为这些指标 () 提供意义,从而为做出基于指标的决策 () 创造条件,最终产生可归因于的效益指标的使用()。本文方法的新颖性在于使用结果映射来系统地概述数据收集和分析的过程,以达到背景-机制-结果配置,解释促进或阻碍这些 DMMO 吸收能力的因素。提高可持续性指标采用的干预措施需要为 DMMO 的正式和非正式学习创造更好的机会;使用指标来扰乱普遍的心态;提供易于理解的数据,这些数据被认为与他们的需求相关。
更新日期:2023-12-29
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