Interaction ritual (IR) theory has been widely used to analyze ritual interaction (RI) in the tourism sector. Although the literature on this topic is quickly expanding and appealing, it lacks valid conceptualization and a psychometrically sound measurement scale. This study presents the conceptualization of RI and constructs an RI framework based on the literature and focus groups, a combined qualitative and quantitative design, and multisource samples to generate and refine items through five phases. It consists of a four-dimensional 17-item measurement scale with good reliability and validity; the items include contextual elements, ritual symbols, scripted processes, and shared emotions. The study complements the tourism literature by presenting a scale to identify the kinds of RIs that tourists seek and use to evaluate destinations.

中文翻译：

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如何让旅游业变得有吸引力和有意义？仪式互动的测量尺度

互动仪式（IR）理论已被广泛用于分析旅游领域的仪式互动（RI）。尽管关于这个主题的文献正在迅速扩大和吸引人，但它缺乏有效的概念化和心理测量学上合理的测量量表。本研究提出了 RI 的概念，并基于文献和焦点小组、定性和定量相结合的设计以及多源样本构建了 RI 框架，以通过五个阶段生成和细化项目。由四维17项测量量表组成，具有良好的信度和效度；这些项目包括背景元素、仪式符号、脚本化过程和共同情感。该研究通过提出一个量表来确定游客寻求并用于评估目的地的 RI 类型，从而补充了旅游文献。