Review length and readability, are cognitive dispositions of reviews supposed to reflect diagnostic content and lead to favorable evaluation of review helpfulness. However, underlying these two cognitive dispositions of reviews, are discrepancies that make it difficult for a helpful review to simultaneously satisfy both of them. To resolve the discrepancies, this present study, drawn on cognitive tuning theory, proposes and validates the intertwining effect of cognitive dispositions (length and readability) and affective dispositions (joy and anger expression) in judging review helpfulness. Based on analysis of heterogeneous hotel review data, our findings indicate joy expression in reviews, decreased the positive impact of review length on review helpfulness, while enhancing the positive impact of review readability on helpfulness. Anger expression in reviews, shows reverse effects, enhancing the positive impact of review length on helpfulness. Our findings contribute to an in-depth understanding of review characteristics and review helpfulness judgment.

中文翻译：

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喜悦中的简单和愤怒中的细节：认知和情感复习倾向对复习有用性的交织影响

评论长度和可读性是评论的认知倾向，应该反映诊断内容并导致对评论有用性的有利评估。然而，评论的这两种认知倾向背后存在着差异，使得有用的评论很难同时满足这两种认知倾向。为了解决这些差异，本研究借鉴认知调节理论，提出并验证了认知倾向（长度和可读性）和情感倾向（快乐和愤怒表达）在判断复习有用性方面的交织效应。基于对异构酒店评论数据的分析，我们的研究结果表明，评论中的喜悦表达降低了评论长度对评论有用性的积极影响，同时增强了评论可读性对有用性的积极影响。评论中的愤怒表达表现出相反的效果，增强了评论长度对帮助性的积极影响。我们的研究结果有助于深入了解评论特征和评论有用性判断。