Location-based augmented reality (LBAR), co-constructed with real scenery, has formed a new hybrid experience space for tourists. While existing studies have explored tourists' recall or imagined perceptions of AR, this study investigated how LBAR affects tourists' spatial behaviors, experiences, and intentions in three stages (before, during, and after the tour) through a field experiment that provides a way to synthesize tourists' objective behavior and real-time perceptions. In the pre-travel phase, a questionnaire survey (N = 347) found that LBAR promotional videos improved potential tourists' willingness to travel. During travel, a field experiment (N = 20; N = 32) revealed that LBAR enhanced tourists' novel visual perception but constrained spatial exploration behavior. At the post-travel stage, the results showed that using LBAR did not significantly improve the tourists’ revisit intention. The findings complement theories related to tourist experience in hybrid space and provide an empirical reference for applying advanced visual technology in different travel stages.

中文翻译：

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通过现场实验探索基于位置的增强现实对游客空间行为、体验和意图的影响

基于位置的增强现实（LBAR）与真实风景共构，为游客形成了全新的混合体验空间。虽然现有研究探讨了游客对 AR 的回忆或想象感知，但本研究通过现场实验调查了 LBAR 如何在三个阶段（旅游前、旅游中和旅游后）影响游客的空间行为、体验和意图，提供了一种方法综合游客的客观行为和实时感知。在旅游前阶段，问卷调查（N = 347）发现LBAR宣传视频提高了潜在游客的旅游意愿。在旅行期间，一项现场实验（N = 20；N = 32）表明，LBAR 增强了游客的新颖视觉感知，但限制了空间探索行为。游后阶段的结果显示，使用LBAR并没有显着提高游客的重游意愿。研究结果补充了混合空间旅游体验相关理论，为先进视觉技术在不同旅游阶段的应用提供了实证参考。