Guiding tourists in displaying civilized behavior is pivotal in destination management. This research tries to understand what forms of interpretation can effectively promote tourists' desirable behaviors. Grounded in social information processing theory, it introduces the tool of anthropomorphic interpretation cues and investigates its' efficacy in shaping tourists’ civilized behavioral intentions through meaningful experience. Hypotheses are developed by integrating the social information processing theory, the three-factor theory of anthropomorphism and the narrative transportation theory, in three experiments. First, we confirm how anthropomorphic interpretation cues substantially enhance civilized behavioral intentions. Second, we show that the perception of meaningful experience mediates the effect of anthropomorphic interpretation cues in interpretive communication. Third, we show that the presence (vs. absence) of narrative within anthropomorphic interpretation cues amplifies the intervention effect. These findings offer valuable insights for destination managers, suggesting the strategic implementation of anthropomorphic cues and narrative approaches in interpretation to encourage tourists' civilized behavior.

中文翻译：

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拟人化解读线索能否激发游客文明行为意图？有意义的经历和叙事的作用

引导游客文明行为是目的地管理的关键。本研究试图了解什么形式的解释可以有效促进游客的理想行为。以社会信息处理理论为基础，引入拟人化解释线索工具，探讨其通过有意义的体验塑造游客文明行为意图的功效。通过整合社会信息处理理论、拟人论三因素理论和叙事传输理论，在三个实验中提出了假设。首先，我们确认拟人化解释线索如何显着增强文明行为意图。其次，我们表明，对有意义的体验的感知介导了解释性沟通中拟人化解释线索的影响。第三，我们表明，拟人化解释线索中叙事的存在（与不存在）会放大干预效果。这些发现为目的地管理者提供了宝贵的见解，建议在解释中战略性地实施拟人化线索和叙事方法，以鼓励游客的文明行为。