Purpose

Recently emerged Packaging-as-a-Service (PaaS) systems adopt aspects of access-based services and triadic frameworks, which have typically been treated as conceptually separate. The purpose of this paper is to investigate the implications of blending the two in what we call “access-based triadic systems,” by empirically evaluating intentions to adopt PaaS systems for takeaway food among restaurants and consumers.

Design/methodology/approach

We derived relevant attributes of PaaS systems from a qualitative pre-study with restaurants and consumers. Next, we conducted two factorial survey experiments with restaurants (N = 176) and consumers (N = 245) in Germany to quantitatively test the effects of those system attributes on their adoption intentions.

Findings

This paper highlights that the role of access-based triadic system providers as both the owners of shared assets and the operators of a triadic system is associated with a novel set of challenges and opportunities: System providers need to attract a critical mass of business and end customers while balancing asset protection and system complexity. At the same time, asset ownership introduces opportunities for improved quality control and differentiation from competition.

Originality/value

Conceptually, this paper extends research on access-based services and triadic frameworks by describing an unexplored hybrid form of non-ownership consumption we call “access-based triadic systems.” Empirically, this paper addresses the need to account for the demands of two distinct target groups in triadic systems and demonstrates how factorial survey experiments can be leveraged in this field.

中文翻译：

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混合基于访问的服务和三元框架：包装即服务的实证评估

目的

最近出现的打包即服务 (PaaS) 系统采用了基于访问的服务和三元框架的各个方面，这些框架通常在概念上被视为独立的。本文的目的是通过实证评估餐馆和消费者采用 PaaS 系统进行外卖食品的意图，研究将两者融合到我们所谓的“基于访问的三元系统”中的影响。

设计/方法论/途径

我们通过对餐馆和消费者的定性预研究得出了 PaaS 系统的相关属性。接下来，我们对德国的餐馆（N  = 176）和消费者（N  = 245）进行了两项因子调查实验，以定量测试这些系统属性对其采用意图的影响。

发现

本文强调，基于访问的三元系统提供商作为共享资产的所有者和三元系统的运营商的角色与一系列新的挑战和机遇相关：系统提供商需要吸引足够数量的业务和终端用户。客户，同时平衡资产保护和系统复杂性。与此同时，资产所有权带来了改善质量控制和在竞争中脱颖而出的机会。

原创性/价值

从概念上讲，本文通过描述一种未经探索的非所有权消费混合形式（我们称之为“基于访问的三元系统”），扩展了对基于访问的服务和三元框架的研究。根据经验，本文解决了考虑三元系统中两个不同目标群体的需求的需要，并演示了如何在该领域利用阶乘调查实验。