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Stronger family ties vs. less social contact: Use intention of autonomous vehicles in family tourism
Journal of Destination Marketing & Management ( IF 7.158 ) Pub Date : 2024-03-26 , DOI: 10.1016/j.jdmm.2024.100894
Yao-Chin Wang , Takumi Kato , Yue (Darcy) Lu

Autonomous vehicle-related services, such as Waymo, are now available for tourists, creating a new era of ground transportation in the tourism industry. However, research on autonomous vehicles in tourism literature remains in the beginning stage. To enrich understanding of autonomous vehicles in tourism and to contribute practical insights, this study examines potential users’ assessment, expectancy, and use intention toward autonomous vehicles in family tourism. A total of 439 complete survey responses were collected from car owners in Japan. Results confirmed perceived benefit, effort expectancy, and perceived risk as significant antecedents of both positive (i.e. family ties enhanced by autonomous vehicles) and negative expectancy (i.e. reduced social contact through autonomous vehicles), which influenced use intention toward autonomous vehicles. Additionally, females, those of higher age demographics (50s–60s), and those with larger family sizes (three or more) were more concerned with reduced social contact when evaluating their use intention toward autonomous vehicles.

中文翻译:

更强的家庭联系与更少的社会接触:自动驾驶汽车在家庭旅游中的使用意图

Waymo等自动驾驶汽车相关服务现已可供游客使用,开创了旅游业地面交通的新时代。然而,旅游文献中对自动驾驶汽车的研究仍处于起步阶段。为了加深对旅游中自动驾驶汽车的理解并提供实用见解,本研究调查了家庭旅游中潜在用户对自动驾驶汽车的评估、期望和使用意图。总共从日本车主那里收集了 439 份完整的调查回复。结果证实,感知收益、努力预期和感知风险是积极预期(即自动驾驶汽车增强了家庭联系)和消极预期(即通过自动驾驶汽车减少社会接触)的重要先决条件,影响了自动驾驶汽车的使用意图。此外,女性、高龄人口(50 岁至 60 岁)和家庭规模较大(三人或三人以上)的人在评估其对自动驾驶汽车的使用意图时更担心社交接触的减少。
更新日期:2024-03-26
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