Circular economy requires rethinking the foundations of business strategy and innovating the business model to incorporate sustainability-driven capabilities. Value propositions rooted in product-service system (PSS) holds promise for leading manufacturing companies to circularity. However, an integrated and practical approach crafting circular and service-based value propositions (herein called as circular PSS) is currently lacking. This study presents a novel method that integrates the domains of circular economy and PSS to enhance the effectiveness of designing circular PSS value propositions in a BMI context. The research methodology is based on three main phases unfolded in empirical research studies, systematic analysis of process models, and expert evaluations. This study consolidates the guiding principles and requirements for effective design of circular PSS value propositions. The pivotal result is a method providing a common and integrated approach to guide how to design value propositions that simultaneously integrate circular strategies and PSS features.

中文翻译：

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通过设计循环产品服务系统价值主张进行商业模式创新：方法建议

循环经济需要重新思考业务战略的基础并创新业务模式，以纳入可持续发展驱动的能力。植根于产品服务系统 (PSS) 的价值主张为领先的制造公司实现循环发展带来了希望。然而，目前缺乏一种综合且实用的方法来制定循环和基于服务的价值主张（本文称为循环 PSS）。本研究提出了一种整合循环经济和 PSS 领域的新颖方法，以提高在 BMI 背景下设计循环 PSS 价值主张的有效性。研究方法基于实证研究、过程模型系统分析和专家评估三个主要阶段。本研究整合了有效设计循环 PSS 价值主张的指导原则和要求。关键结果是一种提供通用且集成的方法来指导如何设计同时集成循环策略和 PSS 功能的价值主张的方法。