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Effect of biophilic shopping environments featuring Christmas trees on perceived attentional and mental fatigue: A national study
Urban Forestry & Urban Greening ( IF 6.4 ) Pub Date : 2024-03-22 , DOI: 10.1016/j.ufug.2024.128309
Chad D. Pierskalla , Jinyang Deng , David W. McGill , Shan Jiang

The Mayo Clinic and the American Psychiatric Association recognize that many people experience stress around the holidays. For example, households with children, people living alone, etc. during the Christmas holiday might be feeling mentally fatigued or maybe they simply want to improve their mental state. We aimed to investigate the extent to which Christmas tree shopping environments that include real trees in the outdoors (a common type of biophilic store design) provide opportunities to help them recover from mental and attentional fatigue (derived from Attention Restoration Theory) when compared to artificial indoor tree displays. A nationwide online survey (n=1208, 45 questions, and two video evaluations) was used to compare real-time and post video evaluations of outdoor displays of real Christmas trees with indoor displays of artificial Christmas trees using two measures of overall perceived restorative quality. The key finding indicates that real/outdoor trees have a higher perceived restorative quality (real-time video evaluation <.05 and post-video evaluation <.001). Although the fascination ratings for artificial/indoor tree ratings were significantly higher ( <.01), it had a much weaker effect than real trees (less than half) on overall restorative quality. That is, although indoor artificial trees were more fascinating, it appears to be the kind of “hard” fascination that does not contribute nearly as much to restoration when compared to the “softer” fascination associated with real trees. The positive effect of coherence (e.g., orderly tree displays) and scope (e.g., perception of depth and spaciousness) on overall restorative quality that was perceived by respondents was greater for real/outdoor tree displays. These larger effects were measured in a multivariate multiple regression model but also identified in most of the peak restorative moments during the video evaluation.

中文翻译:

以圣诞树为特色的亲生物购物环境对注意力和精神疲劳的影响:一项全国性研究

梅奥诊所和美国精神病学协会认识到许多人在假期期间会感到压力。例如,有孩子的家庭、独居的人等在圣诞节期间可能会感到精神疲劳,或者可能只是想改善自己的精神状态。我们的目的是调查与人造圣诞树购物环境(一种常见的亲自然商店设计)相比,包含户外真树的圣诞树购物环境在多大程度上提供了帮助他们从精神和注意力疲劳中恢复的机会(源自注意力恢复理论)。室内树木展示。一项全国性在线调查(n=1208、45 个问题和两个视频评估)用于比较户外展示的真实圣诞树与室内展示的人造圣诞树的实时和后期视频评估,并使用两种总体感知恢复质量衡量标准。主要发现表明,真实/室外树木具有更高的感知恢复质量(实时视频评估 <.05 和视频后评估 <.001)。尽管人造/室内树木的魅力等级明显较高(<.01),但它对整体恢复质量的影响比真实树木(不到一半)要弱得多。也就是说,虽然室内人造树更迷人,但与真实树木相关的“软”魅力相比,它似乎是一种“硬”魅力,对修复的贡献几乎没有那么大。对于真实/室外的树木展示,受访者认为,连贯性(例如,有序的树木展示)和范围(例如,深度和空间感)对整体恢复质量的积极影响更大。这些较大的影响是在多元多元回归模型中测量的,但也在视频评估期间的大多数峰值恢复时刻中确定。
更新日期:2024-03-22
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