While social media has the potential to disseminate extensive travel-related information, it may also inadvertently restrict exposure to diverse perspectives, leading to the prevalence of homogenized information among tourists. Prior research has not comprehensively explored the role of social media in shaping and constraining tourism behaviors, which can result in negative experiences at destinations. Consequently, this study represents the initial empirical endeavor to elucidate the adverse implications of echo chambers on tourism behaviors. A mixed methods approach of explanatory sequential design was employed to investigate how and why social media narrows tourism behaviors. This study collected behavioral data and conducted interviews with two groups of tourists: those who rely on social media and those who use official destination maps. It synthesized the distinctive characteristics of tourist behavioral patterns, encompassing trajectory, duration of stay, and visual content, under the influence of social media. Furthermore, this paper examined the detrimental tourism experiences stemming from these constrained behavioral patterns and probed the underlying mechanisms of echo chambers. The findings offer concrete behavioral evidence to comprehend the darker facets of social media in the context of tourism and enhance the understanding of echo chambers within a tourism context. This study also furnishes crucial insights for managing and marketing destinations via social media platforms.

中文翻译：

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社交媒体塑造了我的行动和视觉：回声室对现场旅游行为和目的地营销的影响

虽然社交媒体有潜力传播广泛的旅游相关信息，但它也可能无意中限制了不同观点的接触，导致游客中普遍存在同质化信息。先前的研究尚未全面探讨社交媒体在塑造和约束旅游行为方面的作用，这可能会导致目的地出现负面体验。因此，本研究代表了阐明回声室对旅游行为的不利影响的初步实证努力。采用解释性顺序设计的混合方法来研究社交媒体如何以及为何缩小旅游行为。这项研究收集了行为数据，并对两组游客进行了采访：依赖社交媒体的游客和使用官方目的地地图的游客。它综合了社交媒体影响下游客行为模式的独特特征，包括轨迹、停留时间和视觉内容。此外，本文还研究了这些受限行为模式所带来的有害旅游体验，并探讨了回音室的潜在机制。研究结果提供了具体的行为证据，以理解旅游背景下社交媒体的阴暗面，并增强对旅游背景下回声室的理解。这项研究还为通过社交媒体平台管理和营销目的地提供了重要见解。