Travelers may use two common time metaphors to describe their upcoming vacations. The first is the time-moving metaphor, expressed as “the vacation is approaching us,” and the second is the ego-moving metaphor, conveyed through “we are approaching the vacation.” Drawing from construal level theory, this research establishes that the choice of time metaphor can impact the attractiveness of destination images. Three scenario-based experimental studies suggest that using a time-moving (ego-moving) metaphor along with a “close-up” (“long-shot”) destination image generates more positive tourist response. Processing fluency, which reflects the ease of information processing, has been identified as an explanatory mechanism for the generation of these effects. Practical implications of these findings are also discussed.

中文翻译：

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时间隐喻和目的地形象邻近度对游客反应的影响

旅行者可能会使用两种常见的时间隐喻来描述他们即将到来的假期。第一个是时间移动的隐喻，表达为“假期即将到来”，第二个是自我移动的隐喻，通过“我们即将到来的假期”来表达。本研究借鉴解释水平理论，确定时间隐喻的选择会影响目的地图像的吸引力。三项基于场景的实验研究表明，使用时间移动（自我移动）隐喻以及“特写”（“远景”）目的地图像会产生更积极的游客反应。处理流畅性反映了信息处理的难易程度，已被认为是产生这些效应的解释机制。还讨论了这些发现的实际意义。