Digital spaces such as LinkedIn, the world’s largest professional digital network, constitute central sites for self-promotion, where job seekers and the employed present their polished “best” professional selves. However, in recent years, LinkedIn members are increasingly publishing accounts that highlight their vulnerabilities and struggles. This article examines the emergence of vulnerability on LinkedIn by analyzing how vulnerability is articulated in a sample of 40 posts (2021–2023). It identifies three genres: (1) Triumph over tragedy: vulnerability as a vector for self-growth and resilience; (2) Snap: vulnerability as a breaking point; and (3) Subversive commentary on self-promotion. On one hand, posting vulnerability on LinkedIn is a strategic form of digital self-branding, which monetizes vulnerability and depoliticizes its meanings. At the same time, vulnerability posts have the potential to form a basis for resistance to digital and work cultures’ glorification of overwork, individualized resilience and self-sufficiency, and the constant pressure to self-promote.

中文翻译：

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在 LinkedIn 上发布漏洞

LinkedIn（世界上最大的专业数字网络）等数字空间构成了自我推销的中心网站，求职者和就业者在这里展示他们完美的“最佳”职业自我。然而，近年来，LinkedIn 会员越来越多地发布账户，凸显他们的弱点和困境。本文通过分析 40 个帖子样本（2021-2023 年）中漏洞的表达方式，探讨了 LinkedIn 上漏洞的出现。它确定了三种类型：（1）战胜悲剧：脆弱性作为自我成长和复原力的载体； (2) Snap：以脆弱性为突破点； （三）颠覆性的自我推销评论。一方面，在 LinkedIn 上发布漏洞是数字自我品牌的一种战略形式，它将漏洞货币化并使其含义去政治化。与此同时，脆弱性帖子有可能成为抵制数字和工作文化美化过度工作、个性化弹性和自给自足以及自我推销的持续压力的基础。