Increasingly, environmental sustainability becomes an important consideration for customer engagement (CE). The globalization of the marketplace has led to a marketing renaissance focused on environmental sustainability, which highlights the importance of our study. Our research question is, therefore, “How does environmental sustainability enhance customer engagement?” We argue that attention to environmental sustainability in emerging markets would significantly enhance CE. Expanding the customer involvement of green‐oriented customers can lead to significant environmental improvement, especially in emerging economies. This study makes significant contributions to research and practice of connecting the environment sustainability to CE in emerging markets. Our study applies a mixed method research design, which involves concurrently using both quantitative and qualitative methods, with quantitative preceding the qualitative and exploratory methods. Our study finds out that CE in emerging markets results in increased environmental sustainability and in this manner, enhances the customer tourism experience.

中文翻译：

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新兴市场的环境可持续性和客户体验

环境可持续性日益成为客户参与 (CE) 的重要考虑因素。市场的全球化导致了以环境可持续性为重点的营销复兴，这凸显了我们研究的重要性。因此，我们的研究问题是“环境可持续性如何提高客户参与度？”我们认为，新兴市场对环境可持续性的关注将显着提高CE。扩大绿色客户的参与可以显着改善环境，特别是在新兴经济体。这项研究对新兴市场中将环境可持续性与CE联系起来的研究和实践做出了重大贡献。我们的研究采用混合方法研究设计，同时使用定量和定性方法，定量先于定性和探索性方法。我们的研究发现，新兴市场的消费升级可以提高环境的可持续性，从而增强客户的旅游体验。