The COVID-19 pandemic has presented significant challenges to the hospitality industry, yet there remains a limited understanding of the response strategies by international hotel chains (IHCs) during this crisis. This study fills a knowledge gap by investigating crisis-driven innovation activities of the top IHCs during the COVID-19 pandemic. Additionally, it explores the relationship between crisis-driven innovation and the subsequent recovery. A robust qualitative methodology is employed, involving content analysis of the annual reports and websites of 15 IHCs. Through this analysis, 106 codes are identified and categorized into three themes: innovation enablers, innovative activities, and innovation outcomes. The findings highlight the IHC’s focus on during crises. The study's main contribution lies in integrating the findings into a guiding framework and providing theoretical insights into the connections between a global crisis, innovation, and recovery.

中文翻译：

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危机驱动的酒店业创新：国际连锁酒店如何创新以从全球危机中复苏？

COVID-19 大流行给酒店业带来了重大挑战，但人们对国际连锁酒店 (IHC) 在这场危机期间的应对策略的了解仍然有限。这项研究通过调查 COVID-19 大流行期间顶级 IHC 的危机驱动的创新活动，填补了知识空白。此外，它还探讨了危机驱动的创新与随后的复苏之间的关系。采用稳健的定性方法，包括对 15 个 IHC 的年度报告和网站进行内容分析。通过此分析，确定了 106 个准则，并将其分为三个主题：创新推动因素、创新活动和创新成果。调查结果凸显了 IHC 对危机期间的关注。该研究的主要贡献在于将研究结果纳入指导框架，并为全球危机、创新和复苏之间的联系提供理论见解。