Taking a service-dominant logic, the sharing accommodation business model consists of two forms of value cocreation: experience cocreation during the accommodation service and peer engagement behaviors after its end. Experience cocreation based on peer-to-peer interactions (P2P interactions) is the key to unlocking the competitive advantage of sharing accommodation. However, the understanding of P2P interactions and how they influence peer engagement behaviors is still limited. We systematically deconstruct P2P interactions and explore their impact on peer engagement behaviors using a dataset of 13217 reviews, a correlated topic model analysis method, and a linear mixed-effects model. Our results show that interpersonal interactions (relationship-oriented social interactions and transaction-oriented functional interactions) have a stronger positive effect on peer engagement behaviors than the physical environment. Social interactions and the physical environment have substitution effects on the impact of peer engagement behaviors. Furthermore, offline interactions positively moderate the impact of P2P interpersonal interactions on peer engagement behaviors.

中文翻译：

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点对点互动在共享住宿中的作用：从共同创造体验到同行客户参与

按照服务主导的逻辑，共享住宿商业模式由两种价值共创形式组成：住宿服务期间的体验共创和住宿服务结束后的同伴参与行为。基于点对点交互（P2P交互）的体验共创是释放共享住宿竞争优势的关键。然而，对 P2P 交互及其如何影响同伴参与行为的理解仍然有限。我们使用 13217 条评论的数据集、相关主题模型分析方法和线性混合效应模型系统地解构 P2P 交互，并探讨其对同伴参与行为的影响。我们的结果表明，人际互动（面向关系的社交互动和面向交易的功能互动）对同伴参与行为比物理环境具有更强的积极影响。社会互动和物理环境对同伴参与行为的影响具有替代效应。此外，线下互动积极调节P2P人际互动对同伴参与行为的影响。