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Bridging Activism and Party Politics: Mapping Frame Alignment Processes in Politicians’ Use of Hashtags
Social Media + Society ( IF 4.636 ) Pub Date : 2024-04-22 , DOI: 10.1177/20563051241245668
Emma Östin 1 , Simon Lindgren 1
Affiliation  

The use of hashtags has become an effective tool for activists to mobilize public support. This study explores whether, and in what ways, such hashtags have been adopted by politicians in power. Conducting a systematic, cross-national analysis, we examine how politicians use, what we call, activism-related hashtags. Using data from the Twitter Parliamentarian Database, we analyze the hashtagging practices of politicians in 10 countries: Australia, Denmark, France, Germany, Italy, Norway, Spain, Sweden, the United Kingdom, and the United States. The analysis explores what types of hashtags politicians use, and to what extent these tags are activism-related. We also analyze what activist causes hashtags used by politicians are related to, to better understand what causes are the most palatable to politicians. We further analyze qualitatively how the activism-related hashtags are used by the politicians. Through a combination of thematic analysis and frame analysis, we find that, in relation to the wide range of hashtags that politicians use, activism-related hashtags constitute a limited share. Our analysis also indicates that although politicians do indeed use activism-related hashtags, this can be for many different reasons and purposes, beyond merely supporting the cause or position of the original activist initiative. We find that politicians may join in with the key contention behind the hashtag, renegotiate the meaning of the hashtag to be able to align party-political ideologies with it, or engage with it by questioning or subverting it.

中文翻译:

连接激进主义和政党政治:绘制政客使用标签的框架对齐过程

主题标签的使用已成为活动人士动员公众支持的有效工具。这项研究探讨了当权政客是否以及以何种方式采用此类标签。通过进行系统的跨国分析,我们研究了政客如何使用我们所说的与激进主义相关的标签。使用 Twitter 议员数据库中的数据,我们分析了 10 个国家政客的主题标签实践:澳大利亚、丹麦、法国、德国、意大利、挪威、西班牙、瑞典、英国和美国。该分析探讨了政客使用哪些类型的主题标签,以及这些标签在多大程度上与激进主义相关。我们还分析政客使用的激进主义原因标签与哪些相关,以更好地了解政客最喜欢哪些原因。我们进一步定性分析政客如何使用与激进主义相关的标签。通过主题分析和框架分析相结合,我们发现,相对于政客使用的广泛标签,与行动主义相关的标签所占份额有限。我们的分析还表明,尽管政治家确实使用与激进主义相关的标签,但这可能出于许多不同的原因和目的,而不仅仅是支持最初的激进主义倡议的事业或立场。我们发现政客可能会加入主题标签背后的关键争论,重新协商主题标签的含义,以便能够将政党政治意识形态与其结合起来,或者通过质疑或颠覆来参与其中。
更新日期:2024-04-22
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