This malign industry must not be allowed to influence clinicians’ learning In a troubling development for tobacco control, Medscape, a continuing education website for health professionals, was recently discovered to be promoting a series on smoking cessation sponsored by tobacco company Philip Morris International (PMI).1 Observers will note the bizarre incongruity of education programmes for doctors being funded by a tobacco giant whose products are estimated to kill over a million people a year,2 yet such initiatives are all part of tobacco companies’ most recent attempts to rebrand themselves to ensure their continued financial health. PMI, with the second largest market share of the global cigarette market,3 claims to be transitioning to the “health and wellness” sector, building on its acquisition of inhaler company Vectura in 2021.24 After The BMJ ’s Medscape investigation was published, evidence emerged that other courses sponsored by PMI—all focused on its version of “harm reduction”—were being offered or planned in South Africa, the Middle East, and possibly other parts of the world.5 After an outcry led by clinicians and health professional organisations about course content (such as quitting smoking being omitted from the suggested options for patients concerned about how to reduce their lung cancer risk), …

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停止烟草业赞助继续医学教育

决不能让这个恶性行业影响临床医生的学习 在烟草控制的一个令人不安的发展中，健康专业人员继续教育网站 Medscape 最近被发现正在推广由烟草公司菲利普莫里斯国际公司 (PMI) 赞助的一系列戒烟系列文章。 ).1 观察家会注意到，一家烟草巨头资助的医生教育计划存在奇怪的不协调性，据估计该烟草巨头的产品每年会导致一百万人死亡，2 然而，这些举措都是烟草公司最近重塑自身品牌的尝试的一部分确保他们的财务持续健康。拥有全球卷烟市场第二大市场份额的 PMI，3 声称将在 2021 年收购吸入器公司 Vectura 的基础上向“健康与保健”领域转型。24 在 BMJ 的 Medscape 调查发表后，证据浮出水面PMI 赞助的其他课程（全部侧重于其版本的“减少危害”）正在南非、中东以及可能的世界其他地区提供或计划进行。5 在临床医生和健康专业组织的强烈抗议之后关于课程内容（例如，为关心如何降低肺癌风险的患者提供的建议选项中省略了戒烟），……