This study reviews the rich yet fragmented literature on digital transformation in the hospitality industry. Using 2527 peer-reviewed English articles published between 2000 and 2023, we employed bibliometric and content analyses to determine the overall performance and research themes in this field. Employing co-occurrence analysis, four pivotal research themes were identified: (1) digital technology adoption, (2) stakeholder outcomes of digital transformation, (3) online purchase determinants, and (4) online review analysis. Subsequently, a nuanced content analysis of these themes unveiled specific subthemes. Digital technology adoption mainly consists of three subthemes: determinants of digital technology adoption, strategies for adoption, and the impact of digital technology adoption on firm performance. Subthemes pertaining to stakeholder outcomes of digital transformation involve service and product quality, stakeholder relationship quality, and stakeholder behaviors/well-being. The subthemes of online purchase (intention) determinants primarily encompass online reviews, price strategies, and website quality. Subthemes within online review analysis center on online reviews’ engagement, contents (and variations), impacts, and coping strategies. This work enhances our understanding of the progress and limitations of research on hospitality digital transformation.

中文翻译：

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酒店业的数字化转型：2000 年至 2023 年的文献计量回顾


本研究回顾了有关酒店业数字化转型的丰富但零散的文献。我们利用 2000 年至 2023 年间发表的 2527 篇同行评审的英文文章，采用文献计量和内容分析来确定该领域的整体表现和研究主题。采用共现分析，确定了四个关键研究主题：（1）数字技术的采用，（2）数字化转型的利益相关者成果，（3）在线购买决定因素，以及（4）在线评论分析。随后，对这些主题进行细致入微的内容分析，揭示了具体的子主题。数字技术采用主要包括三个子主题：数字技术采用的决定因素、采用策略以及数字技术采用对企业绩效的影响。与数字化转型的利益相关者成果相关的子主题包括服务和产品质量、利益相关者关系质量以及利益相关者行为/福祉。在线购买（意向）决定因素的子主题主要包括在线评论、价格策略和网站质量。在线评论分析的子主题集中于在线评论的参与度、内容（和变化）、影响和应对策略。这项工作增强了我们对酒店数字化转型研究的进展和局限性的理解。