This study explores the association among institutional pressure (IP), green innovations (GIs), green supply chain practices (GSCPs), and circular supply chain performance (CSCP) and the moderating role of big data analytics capability (BDAC) in the manufacturing sector. First, it aims to examine how IPs act as triggers of GIs in different aspects of business and reciprocal impact these innovations have on CSCP and GSCP. This study contributes to existing literature by exploring the significance of BDAC as a moderator in GIs–GSCP relationship, providing new understandings about technology relating issues on sustainable business practices. The researchers used partial least squares‐structural equation modeling (PLS‐SEM) to validate the constructs and hypotheses in a survey of 322 executives from different industries in India. The findings indicate that IP is a significant driver of business to GI, which in turn makes a considerable contribution to the establishment and improvement of GSCP. The study also exposed the differential moderation of BDAC on different types of GIs influencing GSCP. The fact that GSCP is instrumental in influencing the development of CSCP illustrates the integrated nature of sustainability practices in the supply chain domain. The empirical evidence provided by this study contributes to the literate of institutional theory especially as it relates to sustainability. It also enhances the existing knowledge by clarifying the sophisticated effect of big data analytics on GSCPs. This comprehensive approach gives a deeper view, especially in the manufacturing sector, which helps to develop more specific strategies of supply chain sustainability advancement.

中文翻译：

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绿色供应链：制度压力、数据驱动的创新以及循环可持续发展之路

本研究探讨了制度压力（IP）、绿色创新（GI）、绿色供应链实践（GSCP）和循环供应链绩效（CSCP）之间的关联以及大数据分析能力（BDAC）在制造业中的调节作用。首先，它旨在研究知识产权如何在业务的不同方面充当地理标志的触发器，以及这些创新对 CSCP 和 GSCP 的相互影响。本研究通过探索 BDAC 作为 GIs-GSCP 关系调节者的重要性，为现有文献做出贡献，提供对可持续商业实践的技术相关问题的新理解。研究人员使用偏最小二乘结构方程模型 (PLS-SEM) 来验证对印度不同行业 322 名高管进行的调查中的构造和假设。研究结果表明，知识产权是地理标志业务的重要驱动力，反过来又为GSCP的建立和完善做出了巨大贡献。该研究还揭示了 BDAC 对影响 GSCP 的不同类型地理标志的差异调节。 GSCP 在影响 CSCP 发展方面发挥了重要作用，这一事实说明了供应链领域可持续发展实践的综合性质。这项研究提供的经验证据有助于提高制度理论的素养，尤其是与可持续性相关的理论。它还通过阐明大数据分析对 GSCP 的复杂影响来增强现有知识。这种综合方法提供了更深入的视角，特别是在制造业，这有助于制定更具体的供应链可持续发展战略。