Abstract
The use of gamification is on the rise across various domains. This study explores the impact of gamification on users’ actual usage and future use intentions in the context of utilitarian apps like mobile payment systems. Owing to the transactional nature of these apps, their markets are characterised by low product differentiation, low switching costs, and high competition. These market characteristics make retaining continued usage from customers a serious challenge. This study draws from self-determination theory to develop a framework for gamification’s impact on the actual and future usage intentions of mobile payment users via autonomous & controlled motivations. The study compares the effects of gamification elements on actual usage and future usage intentions by evaluating two models. The outcomes of the study establish a significant effect of gamification on the two dependent variables. Moreover, the results, enhance our understanding of integrating game design elements within mobile payment apps. The results can help practitioners use gamification strategically to modify the post-adoption behaviour of m-payment users.
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Pandey, V., Ansari, S. Impact of Game Design Elements on Actual Usage vs Future Use Intentions of Mobile Payment App Users: A Motivation Based Approach. Inf Syst Front (2023). https://doi.org/10.1007/s10796-023-10433-2
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DOI: https://doi.org/10.1007/s10796-023-10433-2